CRM for

Gaming Venues

Our Partners

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Effortless CRM for hospitality venues

CRM is not just a fancy contact list. Ultimately, a CRM solution is a game-changing piece of technology for any hospitality venue. As a result, CRM can deliver:


drive customer loyalty and satisfaction

increase visitation and drive membership

reduce costs

A CRM built with industry partners means stronger relationship with your current customers, accelerated membership growth and operational efficiencies.


RedeemX helps your venue deliver exceptional customer’s experience by reducing complexity and overhead and improving process flow and visibility. We listen to you to understand your issues and where opportunities lie to deliver improvement. We work with you as a partner ensuring your goals and objectives are continually met. This is our passion; we want our passion to be your innovation!



Though technology is our product, we package our team with it

Purchasing a technology-based product is one thing, operationalising it successfully, is another. Our experienced RXPro consultant will work closely with you to understand your requirements, build a solution that fits and successfully implement and operationalise it. On-going product updates, periodic customer’s review sessions and  assistance with marketing and ideas are just some of the ways we ensure you will get the best return from your solution. 


We ensure your data is optimised and delivered in the best possible way 

Automating processes and responce to management, staff and customers via multi communication channels. We integrate seamlessly with your existing loyalty and F&B systems.


The most complete solution suite for the hospitality industry.

At RedeemX, we’ve created a truly effortless CRM for hospitality venues proven to retain and increase membership as well as deliver operational efficiencies across multiple layers. Working with some of Australia most innovative venues, our CRM is fine tuned specifically for the Australian market.


Net Promoter Score increases

in just a few months

Fun Fact

To learn more about how we can increase your venue's customer engagement, call us on

About Us

Leader in solutions for Australian Hospitality Venues.

Established in February 2012, RedeemX was founded by serial Techpreneurs, Senthil Ramachandran and Ron Stuhl who recognised that the hospitality industry in Australia was lagging behind its counterparts in the US and Europe. 


Armed with formidable knowledge and experience in cloud and mobile technology, gained by developing pioneering solutions for major clients like Cathay Pacific, Singapore Airlines and Hyundai Australia, the duo set up RedeemX with one goal - “to change the way technology is used in the hospitality industry in Australia!”


Double-digit growth every single year

In 5 years, we’ve grown at RedeemX, from just two people to being a 25 member team with two development centres in Australia and India. 


Our revenues have doubled every single year, and product uptake has been strong in the Australian hospitality industry where we count the country’s leading clubs, pubs and hotels as our customers. 


We meet standards, then we exceed them

Despite our success, we remain committed to our original blue print.  To constantly re-view our solutions, benchmark and re-develop them to meet global standards - then exceed them. 


We don't just give you technology, we give you the team who develop it

As a company, we are passionate about cloud and mobile-based solutions; we are also passionate about the people who develop them. 


When you do business with us, you don’t just buy our technology, you also buy the team who developed it.  We will be with you every step of the way - understanding your requirements, then advising and flawlessly fulfilling and operationalising them.


Our CRM Touch-Points


Empowering App for everyone at your venue.

RXVenue App is an integral part of your customer service and engagement vision. 

RXVenue is your venue ultimate management and staff App designed to deliver quality Customer Service and Membership Services to both members and guests. The App consolidates data from multiple systems real-time allowing you and your staff to provide relevant and timely engagement and reduce reliance on specific personnel, memory or outdated lists. The App is also a complete mobile membership tool for new member enrolment, renewals and updates.

RXVenue App is not just software. We integrated numerous supporting hardware kits to give you and your staff the convenience and speed needed for different locations and environments. These includes various layouts/size, housing, MSR, QR scanners, charging cradles and portable printers.


The Team

Dr. Ken Carr
Strategic Advisor
Senthil Ramachandran​
Managing Director
Meena Matcha​
DevOps Manager
Christo Nurtsis
Operations Manager
D Kumar Gopalakrishnan​
General Manager
Jalaja Kumar
Customer Success Manager
Madalitso Masache
Customer Success Manager
Jenny Jeyapal​
Product & Support Manager